SAVINGS COLLABORATIVE: BANNERS + POSTCARDS + PHOTOGRAPHY
Savings Collaborative (SC) is a nonprofit organization with a mission to build financial resilience in communities who are often left outside traditional banking systems. They offer an alternative way for these communities to save for emergencies and their futures through the support of a multilingual savings app, trusted local Community Ambassadors who offer personalized guidance and low-cost loans for emergencies. In 2024, SC wanted to expand their partners and funders by developing strategies to raise awareness of their work among prospective individual funders and create high touch materials to steward new donors via . We landed on a minimal but high touch strategic communications plan that included large, textured, 8.5 x 5.5 postcards featuring SC beneficiaries in both English and Spanish, banners for conference events that SC hosted in 2024, and an annual report for major gifts. Below are samples of postcards and banners.